Participants Profile

The Centre for Entrepreneur Development and Research (CEDAR) is a wholly-owned subsidiary of SME Bank. Established in 2013 to complement the developmental role of SME Bank, CEDAR aspires to be the centre of excellence for entrepreneur development and transformation. Its mission is to continuously develop the capability of entrepreneurs to sustain their growth in support of the national economic agenda. Today, SME Bank stands out as the only Malaysian development financial institution with a subsidiary like CEDAR. Applying concept of business coaching and engagement, the centre conducts research-based coaching, function-based facilitation and entrepreneur-focused mentoring. Entrepreneur programmes undertaken by CEDAR are unique, with an identity that define the Group’s slogan of ‘beyond financing’ that is championed by the Bank. Our Values to Our Entrepreneurs: 1. EXPERIENCED BUSINESS COACHES TO HANDHOLD ENTREPRENEURS 2. PROVIDE KNOWLEDGE IMPORTANT TO ENHANCE ENTREPRENEURIAL COMPETENCIES 3. DELIVERY METHODOLOGY THROUGH GUIDED TUTORIAL AND BESPOKE COACHING 4. PRACTICAL AND INDUSTRIAL-BASED PROGRAMME CONTENT EASILY UNDERSTOOD BY ENTREPRENEURS.