Participants Profile
Yossawat Parisanyakul
Co Founder : Brand Marketing & Campaign Strategy at WORKBRAND Company Limited
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About Me
As the Co-Founder leading Brand Marketing & Campaign Strategy at WORK BRAND, my mission is to drive our transformation from a traditional personal care line into a global Confidence Brand. My expertise lies in strategic brand building, innovative product storytelling, and international campaign execution. At WORK BRAND, we are committed to building sustainable confidence, driven by a deep understanding that tropical regions like Thailand present unique environmental challenges—such as hot and humid weather, constant climate fluctuations, pollution, and a fast-paced urban lifestyle—that directly impact skin and confidence. Consequently, every WORK BRAND product is formulated to deeply eliminate body odor and skin issues at their root causes through safe-science innovations, delivering a superior user experience for active-lifestyle consumers and individuals with sensitive skin who demand maximum safety and efficacy. Crucially, all WORK BRAND products are backed by research from Thai government scientists (NSTDA) for verified credibility. Our current business focus is to identify strategic trade partners, international distributors, and Premium Mass retail channels to expand our market footprint globally. We are fully equipped to support our partners with comprehensive co-marketing strategies, spanning both online marketing and on-site activations tailored to local target audiences in each country. Because confidence starts here!
Organisation Profile
WORKBRAND Company Limited
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MSMECountry
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