Participants Profile

RENA ALIUDDIN

FOUNDER at Whisked4u

Brunei Darussalam
rena409@gmail.com
+673 8288662
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Profile Informations

Name
RENA ALIUDDIN
Gender
Female
Job position
FOUNDER
Organisation
Whisked4u

Contact

Email Address
rena409@gmail.com
Phone Number
+673 8288662

Skills & Interests

Interests

  • Market research
  • Consultancy
  • Marketing
  • Suppliers/manufacturers

About Me

With over three decades of diverse professional experience, I am a results-driven leader with a strong foundation in both creative and corporate environments. Beginning my career as a photojournalist, I developed a keen eye for detail, storytelling, and adaptability—skills that have remained central throughout my journey. Transitioning into the corporate sector, I held roles in Corporate Affairs, followed by progressive positions in Human Resources and Information Technology. My career growth reflects a deep commitment to organizational development, people management, and operational excellence. From HR Executive to Assistant Manager, and eventually HR Manager, I played a key role in shaping workforce strategies, improving systems, and fostering productive workplace cultures. In my most recent role as General Manager, I oversaw multi-outlet operations, managing six branches while successfully leading the expansion of the business into Malaysia for a Brunei-based company. This included strategic planning, team leadership, cross-border coordination, and ensuring consistent brand and operational standards across all outlets. At 50, I bring a wealth of experience, resilience, and leadership maturity, with a proven ability to adapt, lead, and deliver results across industries. I am passionate about building sustainable businesses, empowering teams, and driving growth through both strategic insight and hands-on execution.

Organisation Profile

Type of Service

-

Organisation type

Startup

Country

Brunei Darussalam

Company registration number

-

Number of Employees

1-10

Industry

Other

Description

🏢 Company Overview Adunan Ikhlas Enterprise is a food-based business specializing in handcrafted baked goods under the brand Whisked4U. The company focuses on delivering fresh, high-quality, and beautifully crafted desserts made with care and passion. The name “Adunan Ikhlas” reflects sincerity and heart in every mix — while Whisked4U represents a modern, customer-focused identity. ⸻ 🎯 Vision To become a trusted and recognizable homegrown dessert brand known for quality, creativity, and heartfelt baking. ⸻ 🎯 Mission * To produce premium baked goods using quality ingredients * To deliver excellent customer satisfaction * To create memorable dessert experiences for every occasion * To grow a strong and recognizable brand locally and beyond ⸻ 🍰 Products & Services * Custom cakes (birthdays, weddings, events) * Cupcakes & dessert boxes * Brownies, cookies & pastries * Seasonal & festive treats * Corporate orders & gifting
Contact Profile

Email Address

rena409@gmail.com

Phone Number

8288662

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