Participants Profile

PHANPHILAT PHAIBUNTHAMMAROT Founder of Bangkok ID Earthy Creative City Branding Designer I believe that great design should do more than create beauty—it should create value for people, cities, and the planet. Driven by this belief, I founded Bangkok ID Earthy, a sustainable lifestyle brand that combines Bangkok’s unique identity with contemporary design and environmental responsibility. My goal is to transform everyday apparel into a meaningful medium that tells the story of Bangkok while promoting sustainable living. Inspired by Bangkok’s iconic landmarks and cultural symbols—including the Tuk Tuk, the Giant Swing, the Rama VIII Bridge, and the Chao Phraya River—Bangkok ID Earthy celebrates the city’s heritage through thoughtful, modern design. Each T-shirt is made from recycled polyester produced from six post-consumer plastic bottles, helping to reduce plastic waste, promote resource efficiency, and support the principles of the Circular Economy. For me, Bangkok ID Earthy is more than a fashion brand. It is a platform that connects city identity, culture, tourism, creativity, and sustainability, creating lasting value for the economy, society, and the environment. My vision is to establish Bangkok ID Earthy as an internationally recognized brand that represents the spirit of Bangkok while demonstrating how creative design can strengthen city branding, inspire cultural pride, and contribute to sustainable urban development. ⸻ Brand Philosophy “Wear Bangkok. Protect the Earth.” Every T-shirt tells the story of Bangkok while giving six discarded plastic bottles a new life through recycling. Bangkok ID Earthy is more than clothing—it is a symbol of sustainable design that connects city identity, environmental responsibility, and creative innovation. Through every product, we aim to inspire people to celebrate Bangkok, embrace sustainable living, and contribute to a better future for our cities and our planet. ⸻ Brand Positioning Bangkok ID Earthy is a Sustainable City Lifestyle Brand that transforms Bangkok’s cultural identity into contemporary products with environmental purpose. By integrating City Branding, Sustainable Design, and the Creative Economy, the brand creates meaningful experiences that celebrate Bangkok’s unique character while supporting a more sustainable future. ⸻ Vision To position Bangkok as a globally recognized creative city through sustainable design, cultural storytelling, and innovative lifestyle products that inspire people around the world.