Participants Profile

My name is Astri, an entrepreneur and business leader with extensive experience in Indonesia's wooden furniture manufacturing industry. Throughout my career, I have been dedicated to building sustainable businesses, creating employment opportunities, and delivering high-quality furniture that reflects Indonesia's craftsmanship to both domestic and international markets. As the Director of CV. Jawa Classic, I have been actively involved in every aspect of the business, including strategic planning, product development, manufacturing operations, supply chain management, business negotiations, and international client relations. My experience has allowed me to lead projects ranging from custom residential furniture to hospitality and commercial interior solutions. I strongly believe that successful businesses are built on integrity, consistency, innovation, and long-term relationships. Every challenge I have encountered throughout my entrepreneurial journey has strengthened my resilience, sharpened my leadership, and reinforced my commitment to continuous improvement. Beyond business, I am passionate about empowering local craftsmen and promoting Indonesian furniture manufacturing on the global stage. I believe that every piece of furniture represents more than functionality—it embodies craftsmanship, culture, and the dedication of the people behind its creation. My vision is to build businesses that are not only profitable but also sustainable, responsible, and capable of creating lasting value for employees, customers, business partners, and the wider community. For me, entrepreneurship is not simply about building a successful company; it is about creating opportunities, inspiring others, solving problems, and leaving a meaningful legacy. "True success is not measured by the size of a business, but by the positive impact it creates in the lives of others."