Participants Profile

SIM Research Company Limited is a market research company established in 1982. For 40 years, we have been working alongside well-established companies across a myriad of industries in both public and private sectors on various types of research projects. We conduct research studies throughout Asia as well as in Europe, North America, and Oceania. Specializing in Southeast Asian markets, we use our comprehensive insights and shrewd acumen to guide international businesses to break into the region; local businesses to excel abroad. We put culture at the forefront, recognizing its prominent influence on the decision-making process, hence behaviours, of our client’s key stakeholders. Our local teams thus helped us develop a deep understanding of different cultures and their subtleties, knowing that a small nuance means a sizeable impact.