Buying the Right Franchise

Our expert speaker:

Chris Lim, CFE
President
Philippine Franchise Association

Mr. Chris Lim is the CEO of Francorp Philippines, the Philippine’s largest franchise development consultancy and the President of U-Franchise, the Philippine’s largest franchise matching company.

He is also co-founder and CEO of Zoom Lab Digital, a digital marketing consultancy aimed at helping entrepreneurs make the most out of digital marketing and the co-author of “The 12 Strategies of Franchising”, a landmark book about Philippine franchising featuring 25 Filipino franchise brands.  He used to be based in London as Senior Global Brand Manager for Unilever.

A multi-awarded marketer, he is a recipient of the Young Market Masters Award the much-coveted Agora Award for Entrepreneurship. He is currently the President of the Philippine Franchise Association as well as its Director for ASEAN and Special Projects.

Black Canyon Coffee & Eatery has achieved much of its growth in Thailand, and all of its growth overseas, through franchising. Their proven system for the consistent delivery of high quality coffees and delicious Thai food provides the foundation for their success in every market, in Thailand and ASEAN.

Chaixi Bameekiao has the most branches of franchises in Thailand, having grown from 0 to 4,500 franchisees, 7 manufacturing, and 100 delivery routes in Thailand. They bring the best quality egg noodles, wontons, and a lot of condiments to their franchisees for cooking delicious Thai-style noodles for everyone. They expanded to APAC three years ago, with shops in Laos, the Philippines, and Australia followed by a restaurant, MR. CHAIXI, and a bubble milk tea shop, Chayang in Bahrain. They are ready to continue growing to become a worldwide business with the determination to be King of Thai Noodles.

Jollibee is the largest fast food chain in the Philippines, operating a network of over 1,400 stores worldwide. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational brands combined. The company has also embarked on an aggressive international expansion plan, and currently has over 290 stores outside the Philippines, present in US, Canada, Vietnam, Hong Kong, Macau, Saudi Arabia, Kuwait, Qatar, Bahrain, UAE, Oman, Brunei, Singapore, Malaysia, Guam, Italy, and UK firmly establishing itself as a growing international QSR player.

Max’s Restaurant is “The House That Fried Chicken Built!”. First served to American GIs, the crispy, tender and juicy fried chicken has been enjoyed by millions since it was first introduced in the Philippines in 1945. With a diverse menu line to complement the fried chicken, it’s the perfect place for family dining. It has stores in the US, Canada, UAE, Qatar, Singapore and Saudi Arabia.

Potato Corner has been serving the world’s first and original flavored French Fries to kids and kids-at-heart. They are known for their mouth-watering flavored French fries, prepared fresh, fried-to-order, seasoned with passionately formulated proprietary flavours, and served hot and crispy all the time. They are currently shaking their fries in 12 countries with over 1,400 stores.

Dawet Kemayu is the pioneer of dawet, a traditional drink from central Java, without coconut milk and with palm sugar, in Indonesia. Established in 2020, Dawet Kemayu brings unlimited creativity for millennials who like to combine traditional recipes with a modern twist. With fibre cream as a substitute for coconut milk and added with palm sugar, Dawet Kemayu has become a premium and healthy dawet product. Dawet Kemayu is selling in 263 outlets in 40 cities in Indonesia.

Kebab Turki Baba Rafi was established in 2003 in Indonesia and has more than 1.300 outlets in 10 countries with franchises in Indonesia, Malaysia, Philippine, China, Netherlands, Singapore, Brunei Darussalam, Bangladesh, India and Sri Lanka. They sell doner kebabs, hamburgers, sandwiches (such as shawarma and hot dogs), kripik, roti canai, and frozen foods.

Bagi Kopi is a coffee shop chain established in 2019 in Indonesia, by industry experts. They have grown from a tiny shop to 16 outlets, 6 cities, and 3 types of coffeeshop, cloud kitchen, coffee to go, and a café. Bagi Kopi is growing quickly with a dream to become one the biggest coffee chains in Indonesia.

Bringing Quality Western Cuisine to the Masses at Affordable Prices. Astons is a classic American Steakhouse offering a high quality, great value for money approach that creates a high-volume business opportunity with excellent returns. An easily executable operational approach makes Astons unique as it can be operated by a team with basic F&B experience and capability without the need for experienced chefs.

Tasconi’s Pizza is Brunei’s very own pizza company that originated from a simple idea by a family of pizza lovers. Over the years, Tasconi’s Pizza has managed to create an array of unique recipes with secret spices and secret hand tossed dough. Tasconi’s Pizza aims to be a leading authentic Italian-style pizza chain in the region and internationally, delivering halal, high quality pizza, pasta and gourmet food products.

A.Ayam has been enticing the Bruneian palate with authentic flavours of Southeast Asia since 2002. A.Ayam’s products range from original pressure broasted chicken to its newest award winning kolomee with a touch of our authentic homemade flavours of South. The success of A.Ayam has been due to the focus on providing constant halal, fresh, quality products from farm to plate.

Chic-a-boo Fried Chicken® is a home-grown Southern fried chicken specialty restaurant with country-style atmosphere; focusing on very fresh and high quality fried chicken – Great Taste, Always!

ThaiExpress has been Singapore’s favourite Thai casual dining restaurant since 2002. The brand has captured the hearts of food lovers with its original Thai recipes and delicious Thai comfort food featuring timeless classics and modern creations that are satisfying to the palate.